Review from Lucy K. Redwood Shores: (May 2010)
Wow--what can I say that hasn't been said? This is a marvelous store. It's huge, the selection is fabulous, and it's beautifully displayed. Then, of course, there's Margaret. So friendly, so helpful. I went in for a piece of shapewear today, and, having never worn anything like that before, I needed help. She had answers to all of my Q's, and she wasn't at all pushy. I definitely plan on going back.

Review from Kristin J., San Francisco: (May 2010)
I've never been in a lingerie shop like this one. It's huge...and there is sooo much to choose from. I was in heaven. I think I may have been drooling too. One thing I loved was that there is a pretty big range of prices to choose from. Yes, the bras are high but all good bras are expensive if you want something that holds you in place and doesn't fall apart after a few washings. Love that place.

Review from Laura G., San Mateo: (December 09)
This store is absolutely wonderful. The selection is amazing. I wear a difficult size and the saleslady was beyond helpful. I was there at off hours (wednesday morning), but if I had gotten a fraction of the help I did I would still have been pleased. She was informative without being overwhelming. Great experience.

Review from Mashimaro M., San Francisco: (August 09)
Nice. Clean. Elegant. They carry some of my favorite brands so I love coming in here. Also, it's very serene and quiet so I don't feel rushed. The lady at the counter (don't know if she's the owner or not) is always informative and willing to assist.

Review from Jennifer, San Francisco: (April 09)
I do not have implants. Why do I start with that? Well, I have lived a long time feeling bad because the bra size I wear almost always meant an ugly bra. WIth the advent of implants, came the normalcy of DD cups, which of course benefited me at a EE (after my reduction surgery)! Enter Charmelle 28. High end, gorgeous pieces that my 36 EE's - sometimes a 34 FF deserve to rest in. I normally have to order my pretty things online through European designer houses, but now that I found this shop, I can try everything on and buy just the ones I love.
WARNING: You will find a lot of cute bras for $200+!
The woman who assisted me did not push or pressure me to let her "fit" my bra size, nor did she pressure me to let her put the bras on. I think I gave the vibe that I was a one woman show when it comes to over the shoulder boulder holders. I don't like people bearing witness to the heart wrenching agony I experience when bra cups are too small for me. She did ask a few questions and pulled different colors and fabrics until . . . EUREKA!!! The she found the most beautiful lacy, sheer balconette made by Chantelle (France) one of my all time favorites in my size! She did not have a matching panty in stock by the same company but did find the exact red color (you have no idea how tricky that is) in a Mary Greene panty that tickled me pink! I had to get Wolford Mignon Stay Up stockings to complete the ensemble.
On my way to the register I saw a frilly ruffled rumba style panty with ladybugs, my favorite! Ah, I love girly girl undies to balance out my bad girl collection.
If you have a penchant for fine lingerie of the european caliber - this is your shop! I will not say how much I spent because that would be gauche. What I can say is that some women - like me, do not need a special occasion or a hot date to wear beautiful things underneath our clothing. Every day presents an opportunity to wear something special.
Charmelle 28 offers a great variety of things that can be worn discreetly underneath it all. I think my love for pretty lingerie makes it no wonder I am always laughing, smiling, and posting 4 or 5 star experiences!
Never underestimate the power of gorgeous lingerie. Never.

Review from Phyllis B, San Carlos: (April 09)
I'm getting married in a few weeks and have my dress, but definitely needed some special lingerie to wear. I brought my dress and my best friend to Charmelle, simply based on the excellent reviews I read here on Yelp.
I was amazed! Margaret is truly a gem and really gave me the most wonderful individual attention I think I've ever had in any store. She helped me for over an hour finding just the right bra and shapewear that will work with my dress. I have had to special order my lingerie, but she was very attentive in looking what was available at the other store, or checking to see if the size I needed was readily available, etc. In addition to my wedding lingerie, I bought another bra just because I was so heady from the experience!
I'm sure my pocketbook won't appreciate it, but I think I'm hooked on this store!

Review from Rachel B, Half Moon Bay: (Feb 09)
I had my first wedding dress fitting scheduled for today at 3pm - and stupidly purchased my "undergarments" online and they didn't fit. What to do? Yelped and found Charmelle 28. Hopped in the car, made the trip "over the hill" from HMB in record time.
Margaret was on her own in the store, but was incredibly attentive. Little did I know that I had been wearing the wrong size bra all this time. Margaret not only  helped me to find the perfect bustier for my wedding dress, but she outfitted me in some great, correct sized, bras. I'm not kidding. Having the right bra makes me look like a lost 10lbs - woohoo!
I will be a loyal customer after this experience of going to Charmelle. My 2nd dress fitting (at The Unique Bride...see my review) is in another few three weeks. I'll be stopping at Charmelle again to pick up some nice things for the mini-honeymoon. ;-)

Review from Rebecca C, Brisbane: (Jan09)
I cannot recommend this place more highly. I actually prefer it to Gitti's (even though they have the same owner) because of the convenience (no trek down to Palo Alto) and the space itself is gorgeous.

As in all retail experiences, the best ones are a function of the service that is provided. Even though I was encouraged by the positive yelp reviews, I remained slightly skeptical - but in this case there was absolutely no need for concern. Rachel is so personable and authentic.  It's almost impossible not to build a rapport with her, which I happen to think is important when it comes to working with someone who is helping select your intimate apparel! She is an expert in her domain and does everything to get you what you need. I would not go anywhere else to shop for lingerie.